Fearless = Shameless?

When shame is used to deter people from destructive activities, it can be considered constructive and even desirable. For instance, a few decades ago, smoking in public was considered not only acceptable but even fashionable. Movies depicted action heroes flaunting cigarettes — they were glamorized to be fearless. As the dangers of passive smoking became more widely known and the fact that non-smokers were being exposed to those dangers, mainstream opinion shifted, leading to increasing disapproval of public smoking. Nowadays, smoking in public places has stopped almost entirely  — and that’s not just because of the heavy fines imposed but also because of the strong culture of shaming. 

Full article is here: Fearless = Shameless?

Audio explanation of the article is below: